Marketing Research | Global | IE Market Research Corporation

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IEMR reveals a new approach to gather dynamic and continuous insights from 2.5 million hard-to-reach consumers in 60+ countries globally

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CUSTOMER CASE STUDIES

Our client – part of a global telco group in an emerging market – was seeing increasing pressure on its IPTV offering. Our client was seeing a growing population of "cord nevers"
who got their entertainment fix from over-the-top (OTT) video players such as Netflix

Our client – a leading provider of BTS Antenna solutions – was facing increased global competition from cheaper and more well-funded competitors. Using IEMR's intelligence, they were able to adjust their pricing and distribution channels to successfully win deals in several large emerging markets.

Our client – part of a global conglomerate – had trouble penetrating into the North American tablet market, partly due to its pricing and approach to distribution. Using IEMR's intelligence, they were able to adjust their pricing and distribution and successfully gain market share in North America

Our client – a leading North American Cableco – was seeing "cord-cutting" by its subscriber base for cable TV services. Using IEMR's research, they began providing a bundled WiFi Everywhere offering with PayTV packages, that allowed them to offer a superior content package to reduce churn significantly

Our client – a leading global telecom software vendor – was finding that the market had shifted for its E-Commerce module within its software stack. With the help of IEMR's research, they began a product refresh cycle that saw it shift its product development efforts into more open architectures and faster total time to market

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THOUGHT LEADERSHIP

CONTENT STRATEGY

As CSPs begin to create their own OTT video options to keep their customers from churning, our research shows that TV Everywhere, Ad-based Monetization, Pay-per-View, and Subscriptions must all be part of the CSP's arsenal

DEVICES STRATEGY

Sales of e-reader devices are falling rapidly. Devices such as Kindle, Nook and Kobo are all suffering from a rapid drop-off in sales. IEMR's Consumer Surveys show that a differentiated technology and distribution strategy with a focus on emerging markets can help e-reader device vendors thrive

NETWORK EQUIPMENT STRATEGY

There used to be a time when CSPs would pay a premium for BTS antenna systems engineered well. Our research shows that specialized vendors in this domain are facing increasing competition from a wide range of players

SERVICE PROVIDER STRATEGY

As CSP's PayTV services are being impacted by Over the Top (OTT) options, multi-play bundling must include in-home and at-large WiFi, as part of a comprehensive access strategy for Tier 0 CSPs

PLATFORMS & SOFTWARE STRATEGY

Our Research shows that analytics-driven dynamic pricing, CRM and network management with no manual intervention is a vision that some CSPs have, but getting there will take time

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